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From Tweet to Sale: A True Story

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You’ve heard that social media is one of the essential ways to market your small business, but are you convinced? I confess that I was a “Doubting Thomas,” but no more. Here’s my story.

I wanted to increase my number of Twitter followers, so I decided to concentrate on following my VA peers and coaches, my ideal client.

I tend to be VERY focused during work hours and don’t want to be distracted, so I decided to review my twitter feed during commercials while watching evening TV. (I can’t be the only one that does this right?)

It was a Monday night, so I was watching House, and I saw this tweet:

VAs: Want individual support as you create and price your packages? Start TOMORROW LINK #virtualassistant

I had been noticing the trend for VAs to move away from charging by the hour toward a more value-based approach of “I’ll do A, B, & C for $X amount per month.” I was intrigued but still thinking.

“Wow,” I thought, “I’ll check this link out,” and I did. I read the sales page, and I felt that Donna Toothaker, a VA Coach with Step It Up VA Coaching, was talking right to me. I knew a couple people that appeared on the testimonial page, so I contacted them on Facebook to ask them what they thought of Donna’s program.

I was nearly sold, but not completely. The last item on the sales page said, “If you have any questions to please call me personally,” so I did. Donna didn’t answer, but she called me right back. Donna was engaging, told me that we had met before at an event (unfortunately I didn’t remember), and I was sold.

The next day, I was in the 4-week class.

So, let’s discuss the process:

  1. I had a need/desire to learn more about something
  2. A potential solution revealed itself in the form of a well-written tweet.
  3. I researched the possible solution by reading the sales page, verifying the testimonials, and making a direct connection with the person offering the service.
  4. Sale made!

At the time, I didn’t follow Donna in any other way, so that tweet directly led to the sale. I’m sold that Twitter is a viable way for businesses to sell their services. Are you?

See you in Twitterland!

Kristy

P.S. If you are interested in checking out Donna’s course (full disclosure: I’m an affiliate), just click on the image.


Step it Up VA Coaching


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